Hi, I’m Rob Faulkner, the founder and CEO of Insuristic.
I’m a Chartered Insurance Broker with nearly 30 years of experience across the insurance industry. Since starting my career at Endsleigh Insurance in 1996, I’ve worked with some of the UK’s leading insurers, brokers, and InsurTech companies—including Allianz, Aviva, Towergate, Brit Insurance, and JLT Thistle (now Marsh).
My journey has taken me through sales, underwriting, product development, marketing, and digital innovation. This broad experience has given me a deep understanding of the insurance market, from both technical and customer perspectives.
I’ve always believed insurance is far more complicated than it needs to be. Many websites are written by people without technical expertise, leaving customers confused about what they’re buying, and, more importantly, what their policy actually covers. That confusion often leads to disappointment at claim time.
Insuristic exists to change that. I believe in using technology, customer-centric product design, and clear communication to make insurance easier to understand, more efficient to buy, and better suited to the people who need it.
Every product we offer is tailored to a specific market need or situation. We’ll never be a one-size-fits-all broker. That means you won’t be able to accidentally buy the wrong policy online, and if something isn’t right for you, our systems are designed to tell you before you buy.
I also believe insurance contains too much unnecessary cost. High commissions, excessive admin, and cancellation fees only drive prices up. That’s why Insuristic is committed to commission transparency and will never charge policy fees. We’re here to make insurance better, smarter, fairer, and more human.
I’m committed to lifelong learning and hold several industry and management qualifications:
ACII (Advanced Diploma in Insurance) – A mark of professional and technical excellence in insurance
IDM Professional Diploma in Digital Marketing (Distinction) – Fueling Insuristic’s digital-first approach
Level 7 Executive Management Diploma – The highest qualification from the Chartered Management Institute
In addition I am a member of the following professional membership bodies:
I started Insuristic in 2022 with a clear purpose: to make insurance simpler, more transparent, and easier to arrange—especially during difficult times like probate.
After losing my mum unexpectedly, I saw first-hand how complex and emotionally demanding the probate process can be.
It was clear that people administering estates, whether they’re lay executors or legal professionals, often face unnecessary obstacles when trying to arrange the right insurance.
The market felt siloed with poorly designed products, particularly in the property market.
Solicitors struggled to get quotes quickly.
Executors had limited access to the right products.
And there was very little clear guidance to help anyone understand what insurance they needed or why it mattered.
Insuristic was built to change that.
We specialise in probate-specific insurance and unoccupied property cover, delivered online with no jargon, no policy fees, and fast access to documentation.
Everything is designed to be clear, flexible, and supportive at a time when you need it most.
My goal is to make sure no one has to feel uncertain or exposed simply because the insurance industry hasn’t made it easy.
Our products are designed by me in partnership with our leading underwriting partners. They are designed specifically to meet the needs of the clients they’re built to protect and are not available anywhere else.
Each product is designed to be simple, fast to arrange, competitive and backed by a quality claims service.
If you’ve found Insuristic because of one of our specialist products, I’d love to hear about your experience.
I’m active on LinkedIn—feel free to connect with me there: linkedin.com/in/robmfaulkner
Or if you’d like to share feedback directly, good or bad, please contact us or consider writing a Trustpilot Review
Unoccupied Care Pro Launch — Today’s Wills & Probate reported on the launch of Insuristic’s “Unoccupied Care Pro” policy, aimed at solicitors insuring empty properties while clients are in care. CEO Rob Faulkner explained it offers inspection-free, comprehensive cover with no hidden costs
Estate Protect Direct Launch — In January 2025, Today’s Wills & Probate covered the debut of “Estate Protect Direct,” allowing executors and law firms to arrange online probate legal indemnity insurance in just minutes
Probate Pro Goes Inspection-Free — Today’s Wills & Probate highlighted the removal of compulsory inspections from Insuristic’s Probate Pro policy in April 2024, reducing admin for solicitors and executors
Short-Term Empty House Insurance — July 2024 coverage explained how Insuristic simplifies short-term unoccupied home insurance for executors and administrators
Why It’s Difficult to Compare Unoccupied Home Insurance — Also in July 2024, Today’s Wills & Probate featured expert commentary by Rob Faulkner on the complexities of comparing unoccupied home insurance and how Insuristic addresses them.
You can find lots more of my articles on the Insuristic section of the Todays Wills and Probate website.
Insuristic Limited is an Appointed Representative of SJL (Worcester) Ltd, who are authorised and regulated by the Financial Conduct Authority with the reference number 763599. This can be checked by visiting https://register.fca.org.uk/s/.
Registered Office: Unit 2, 262 Walsall Road, Cannock, England, WS11 0JL. Registered in England and Wales No: 13926650.
Insuristic is a registered trademark. ©Copyright 2023 Insuristic Limited. All Rights Reserved.
Please Note: Our broking team at SJL Insurance will need to talk to you to discuss your requirements. This is an advised service.
Please Note: Our broking team at SJL Insurance will need to talk to you to discuss your requirements. This is an advised service.
Please Note: Our broking team at SJL Insurance will need to talk to you to discuss your requirements. This is an advised service.
Please Note: Our broking team at SJL Insurance will need to talk to you to discuss your requirements. This is an advised service.
Please Note: Our broking team at SJL Insurance will need to talk to you to discuss your requirements. This is an advised service.
Please Note: Our broking team at SJL Insurance will need to talk to you to discuss your requirements. This is an advised service.